Dr. Peter Kreuz
„He is recognized as a leading management thought leader in Germany.“
FOCUS
Peter Kreuz – More Rebel Than Routine
Bestselling author. International speaker. And definitely not your typical management guru in a grey suit.
Peter Kreuz represents a new generation of Europe-based thought leaders who challenge conventional wisdom and inspire fresh thinking. His approach? Bold. Engaging. Action-driven.
His mission: Helping organizations uncover new growth opportunities and rethink the way they do business.
His style: Entertaining, provocative, and always with a strong bias toward action.
It’s all about innovation, energy, and change.
That’s why he works with some of the world’s most admired organizations – including BMW, Mercedes-Benz, Siemens, Bosch, SAP, Nestlé, Microsoft, and IBM.
Straight from the Stage
“Your excellent keynote highlighted the realities of a globalized digital economy, the changing world of work, and the need for a radical mindset shift. It sparked a wave of positive energy.”
Mercedes-Benz Group AG
“Outstanding in every way. Full of energy, brilliance, depth, and inspiration – you captivated over 5,000 attendees.”
Persona Service
“Inspiring, thrilling, groundbreaking – a truly special keynote!”
Bayreuther Ökonomiekongress
“You broadened our vision beyond the boundaries of our industry to infinite possibilities.”
Mars Inc.
„Everyone left with new ideas and motivation to act.“
IBM
“An awesome presentation with overwhelmingly positive feedback – easy-going, funny, and wise!”
BAMF – Federal Office for Migration and Refugees
“A refreshing big-picture perspective! The outstanding feedback speaks volumes.”
Volkswagen
“Inspiring, exciting, and the perfect kick-off – with direct references to our core business.”
Deutsche Telekom
Keynotes & Bookings
Keynotes & Bookings
Ready to shake things up at your next event?
Get your audience thinking, laughing, and taking action – with bold insights that inspire and stick. Whether in English or German, short and snappy or deep and immersive – Peter Kreuz delivers fresh perspectives and lasting impact
Secure your date now:
office@peterkreuz.com | +49 6221 752275
We can’t wait to hear from you!
Ideas That
Spark Action
Fresh Perspectives. Bold Insights. Lasting Impact.
Looking for a keynote that does more than just inspire? Peter Kreuz delivers bold ideas that open doors – sharp, provocative, and refreshingly different.
He cuts through routine and helps teams navigate change with confidence and action. For 20 years, he’s inspired top companies in 30 countries across four continents – and once, an audience in a nearly empty bookstore. (Still waiting for that Fiji invite.)
What makes him unique? Depth with an edge. Smart analysis, captivating storytelling, and zero business buzzwords – just fresh perspectives that clear minds and spark action.
His talks don’t just fill agendas. They shake things up, ignite energy, and leave a mark – not just in your head, but in your heart.
You won’t leave with all the answers. But you’ll see things in a whole new light.
Here’s What Peter Kreuz Brings to the Table
Fresh Thinking for Thriving in Turbulent Times
In stormy times, cookie-cutter solutions won’t cut it. My keynotes serve up bold ideas and creative insights – definitely not business as usual. Your audience will get fresh perspectives that spark curiosity and fuel action. Agility and innovation become the engine – and new ways of thinking the fuel.
A Wake-Up Call for Ownership and Action
I don’t tell people what to think. I invite them to think further. Ready-made answers don’t work in a world in flux – I’d rather open doors in your mind. Your team will experience firsthand that the best solutions aren’t handed down but created – with courage, creativity, and ownership. In times of change, it’s not about following recipes. It’s about people who think for themselves.
Mental Stretching That Loosens Up Stiff Thinking
The first step to change? Rethinking what you thought you knew. Together, we’ll shake off old baggage, step off the beaten path, and explore new horizons. My keynotes inspire audiences to embrace sharp thinking, fresh ideas, and unexpected perspectives. We’ll break free from outdated mindsets – and make space for bold new possibilities.
A Call to Think Differently
Build fences, and you don’t get bold thinkers – you get obedient sheep. My talks help break through rigid structures and rethink leadership and work itself. No one-size-fits-all formulas – just sharp insights that drive better ways of thinking, working, and leading. Keywords: ownership, speed, experimentation, psychological safety, learning culture.
KEYNOTE TOPICS
Make change a habit – before the market makes it mandatory.
Innovation without the buzzword bingo – bold new paths, not old wine in new bottles.
Focus with foresight – winning today while staying one step ahead tomorrow.
Strategy with bite – zeroing in on what matters, not what everyone else is doing.
Leadership with purpose – providing direction while creating space for passion-fueled performance.
A learning culture with punch – better a brave mistake than a timid excuse.
Daring experiments – trust is the safety net where bold ideas take flight.
Nostalgia is not a business model – yesterday’s laurels are tomorrow’s compost.
Keynote
Leading Change: How to Build Adaptable, Innovative, and Inspiring Organizations
Change doesn’t crawl—it leaps. New technologies, shifting customer expectations, and unpredictable competitors leave no room for standing still.
In a world spinning faster than ever, keeping up isn’t enough. It takes boldness to break routines, challenge conventions, and build a culture where fresh ideas don’t just survive—they thrive.
How do you lead when yesterday’s success formulas fail? Spark new energy when teams are change-weary? Inspire bold thinking when fear holds people back? Build a learning culture that turns experiments into real innovation?
In his keynote, Peter Kreuz delivers a provocative, inspiring roadmap for organizations that don’t just want to manage change—they want to lead it. With real-world examples from companies that have shattered the status quo, this talk offers sharp insights for leaders and teams ready to make a difference.
No buzzwords. No clichés. Just fresh thinking, real strategies, and the spark to turn inspiration into action.
Selected References
Books
“His books are a masterclass in smart rule-breaking.”
Hamburger Abendblatt
Books
Rebel
Mind
33 Powerful Inspirations for Success in Business, Leadership, and Life
Unleash your inner rebel, break free from the ordinary, and spark the creativity that sets you apart.
REBEL MIND delivers 33 sharp, provocative insights to challenge the status quo and fuel bold action in business and life.
- Unleash bold thinking: Ditch the rulebook and carve your own path.
- Ignite creativity: Escape the echo chamber and spark fresh ideas.
- Break free from conformity: Stop blending in—start leading.
- Leave your mark: Make a real impact and live a life that matters.
ANYTHING
BUT ORDINARY
A Crash Course in Lateral Business Thinking
In a world of endless choices and shiny sameness, companies risk becoming clones by chasing best practices. Anything but Ordinary challenges this herd mentality, offering sharp insights on how to escape the trap of imitation, spark originality, and drive real growth through bold, unconventional thinking.
Business Book
of the Year Award
Financial Times Bestseller
Also available in German, English, Chinese, Korean, Japanese and many other languages
Different
Thinking!
Creative Strategies for Developing the Innovative Business
Different Thinking is your blueprint for re-energizing and transforming your business. Practical and accessible, it shows that the future belongs to those who dare to take risks, challenge industry “rules,” and seize opportunities when they arise. This book is a wake-up call for leaders ready to break away from the ordinary and build truly innovative organizations.
International bestseller
Also available in German, English, Chinese, Korean, Japanese and many other languages
Dr. Peter Kreuz
“He is for everyone seeking inspiration, eager to make a difference, and bold enough to embrace the new.”
Manager Magazin
Dr. Peter Kreuz
Manager Magazin
Dr. Peter Kreuz
Dr. Peter Kreuz
Rebellious Thinker. Inspiring Trailblazer.
Peter Kreuz believes in courage, breaking old patterns, and forging new paths. For him, progress comes from those who don’t just follow the map but dare to redraw it.
He helps leaders and teams break free from rigid thinking, rethink how they work, and build organizations that thrive on innovation, agility, and bold ideas.
Recognized by the German news magazine Focus as a leading management thinker, Peter drives actionable change – challenging the status quo to create workplaces where creativity thrives, risks are embraced, and success follows.
"Business can be exciting, dynamic, and full of energy – but only if we make it so. We’re not here to play it safe or check boxes. We don’t need to be exceptional to begin, but we have to begin to become exceptional. The choice is ours: play the lead role in our careers or watch from the sidelines as others shape the game."
His books aren’t dry business manuals – they’re an invitation to smart rule-breaking. Published in over 20 countries and translated into more than 10 languages, his works have earned prestigious honors like Business Book of the Year and Career Book of the Year, inspiring leaders worldwide to break away from the ordinary and embrace bold thinking.
The Story So Far
Peter Kreuz comes from a family of entrepreneurs – working independently was never an option, but a given. It was clear early on: his path wouldn’t be a conventional one.
He studied business administration in Germany, earned an MBA in the U.S., and completed a doctorate in economics and social sciences. Peter lived and worked in the U.S., served as a manager at Andersen Consulting, and was an Assistant Professor of International Marketing & Management at the Vienna University of Economics and Business Administration.
Exciting? Yes. Challenging? Absolutely. But not self-determined enough. Founding his own company was the logical next step. Since then, Peter has carved his own path as an author, speaker, and catalyst for leaders who refuse to follow the crowd and are ready to forge their own way.
What drives me
Kicking off ideas. Making things happen. That’s what fuels me. I thrive on creating, deciding, and pushing ideas forward. Freedom is my greatest motivator. I gave up prestigious roles as a consultant and professor because I value independence over status. I chose to leave the expected path to build a life on my terms—not anyone else’s.
What I love
That first cup of coffee – black and hot. Peeking behind the scenes. Sports, sports, sports: crossing the Alps on a mountain bike, running half marathons, sailing. Traveling off the beaten path. Living life on my own terms. Frank Gehry’s architecture. Airports full of possibilities. Rebels who don’t just fight the system but change it. The Rolling Stones – and blasting Sympathy for the Devil at full volume.
My Guilty Pleasures
An espresso in the middle of the night – because sleep is overrated, but great ideas aren’t. Booking trips before I even know when I can go – because anticipation is half the fun. Sitting in hotel lobbies just to watch people – every face holds a story waiting to be told. Cranking up music until I feel it in my feet and my mind takes a break. Chocolate – the more nuts, the better. And the bigger the bar, the faster it’s gone.
What I don’t like
Complacency, establishment, and cookie-cutter conformity. Worriers, rulebook junkies, and gatekeepers of the status quo. Empty consumption and relentless excess. Empty talk, brain junk, and the mindless hum of television. Brain farts with opinions. Gym grunters who sound like they’re lifting the whole building. Endless odes to cars, watches, wine, and cigars (great passions – just not mine). Instant experts with opinions on everything – but never an idea.
What I Wish I Could Do
Play guitar like Mark Knopfler – without practicing. Reverse the car without turning down the radio volume. Wrap gifts that don’t look like a preschool craft project. Take notes I can actually read later. Go to bed early – without falling down the “just one more thing” Google rabbit hole.
