Dr. Peter Kreuz

„He plays a key role as a management thought leader in Germany.“


(news magazine)

The bestselling author and internationally acclaimed speaker Peter Kreuz is definitely not your typical management expert in a grey suit. He represents a new generation of Europe-based management thinkers.

His style: Entertaining and fun, provocative and with a strong bias towards action. 

His mission: Help organizations identify growth opportunities and game-changing strategies. 

It’s all about innovation, energy and change. 

Peter’s clients include many of the world’s most admired organizations, including 3M, Bosch, BMW, Daimler, Gore, IBM, Microsoft, Nestlé, SAP, Siemens, Swisscom and Xerox. 

Dr. Peter Kreuz hält Vorträge, virtuelle Keynotes oder Innovations-Sessions in Deutsch oder Englisch
„Your excellent keynote presentation highlighted the realities of a globalized digital economy and the changing world of work as well as the need for a radical shift in our mindset. Your presentation triggered a lot of positive energy.“

Mercedes-Benz Group AG

„Your keynote speech was outstanding in absolutely every way. Full of energy and brilliance. Full of depth and inspiration. You inspired over 5,000 attendees.“

Persona  Service

„Inspiring, thrilling and groundbreaking – a very special keynote!“

Bayreuther Ökonomiekongress

„You have helped us to broaden our vision beyond the narrow boundaries of our industry to the infinity of the horizon.“

Mars Inc.

„Everyone went home with new ideas and motivated to act.“


„Your presentation was awesome. We received overwhelmingly positive feedback. Easy-going, funny, with a lot of wisdom!“

BAMF – Federal Office for Migration and Refugees

„A refreshing look at the bigger picture! The outstanding feedback shows that there is a real yearning for this.“


„Your keynote was inspiring, exciting and a wonderful kick-off. Thank you again, especially for the direct references to our core business.“

Deutsche Telekom

Keynotes & 

Keynotes & 

Want Peter at your next event?

For keynote speeches or an Innovation Masterclass (3.5 hours) please contact us at office@peterkreuz.com

For those who want to make a difference

Over the past two decades, Peter Kreuz has delivered keynote speeches to clients in more than 30 countries.

In a world of relentless change and unprecedented challenges, we need organizations that are resilient and bold. In his speeches, Peter shows how leaders and their teams can thrive in an era of hyper-competition and unpredictable crises. How to achieve world-class innovation and above-average growth. And how to create organizations that are as inspired and as amazing as the people inside them.

His keynotes are… 

A roadmap to success

Peter is convinced that there is no such thing as an average or old-fashioned business, only average or old-fashioned ways of doing business. In his keynotes, Peter offers fascinating case studies and powerful lessons you can apply to do ordinary things in extraordinary ways, regardless of your industry or profession. Entertaining, thought-provoking, and passionate.

A Breath of Fresh Air

No one needs cookie-cutter solutions that are already being practiced by your competition. In his presentations, Peter invites you to think for yourself rather than telling you what to think. Standard answers do not work in a changing world – Peter prefers to open doors in your mind.

An Invitation to Think Further

When you put fences around people, you get sheep. Peter’s presentations help you reimagine the way you treat and lead your people. There are no ready-made answers – but a handful of principles for creating resilient, creative, and inspiring organizations.

A Call to Action

In a time of disruption, relentless change, and unprecedented opportunity, the future is open to everyone. The thrill of breakthrough creativity and performance can be unleashed in any industry if you can reimagine what’s possible in your field. Peter’s presentations are filled with fresh ideas and thought-provoking examples. What is never on his agenda is business as usual.


Leading change / Performing while Transforming / Leadership / Innovation / Transformation / Hidden Champions / Rebels at Work / Pioneers / Talent, Culture, and the Future of Work / Psychological Safety / Ambidextrous Management / Disruption / Different Thinking / Growth Mindset


Hidden Champions, Pioneers & Rebels

Dr. Peter Kreuz - »Rebels at Work«-Gründer, Autor, Keynotespeaker

Behind the headlines about the successes and practices of large companies lies a quiet, under-the-radar force from which there is much to learn beyond management trends and myths: about sustainable success and global competitiveness.

They are the Pioneers, the Hidden Champions, and the Rebels at Work. Highly specialized, medium-sized companies that dominate international markets with their products and put their heart and soul into their work. “Nimble, hungry, and global” is how Businessweek magazine describes these world leaders, who generate billions in revenue and yet remain largely unknown. The three German-speaking countries of Germany, Austria, and Switzerland alone account for 60 percent of the world’s Hidden Champions.

This presentation takes a look behind the veil of secrecy of these global market leaders and pioneers, who often defy the fashions of corporate management and follow their own rules.


Leading Change

Creating adaptable, innovative, and inspiring organizations

Peter Kreuz live auf der Bühne

In today’s world, there are those who disrupt – and those who will be disrupted.

You cannot stand out from the crowd if you are content with doing things a little better than everybody else or a little differently from how you did them in the past. The only way to make a difference is to stand for something special. Originality has become the litmus test of strategy.



The art of going from now to next

Dr. Peter Kreuz - »Rebels at Work«-Gründer, Autor, Keynotespeaker

Digitization. Disruption. Changing customer needs. New business models and competitors.Change doesn’t crawl, it leaps.

In times like these, even the most successful organizations must question every aspect of what they do.

But how do you break new ground where others see only limits? How can you free yourself from the grip of old habits and challenge conventional – but outdated – patterns of success when the pressure to avoid mistakes is so high? And how do you foster a culture where the ability to innovate is both expected and encouraged?

In short, how do you create lasting, positive change in turbulent, fast-paced times?

Peter explores these questions in his thought-provoking and inspiring keynote. His message will help you lead your organization into the future. Expect powerful examples of companies that have successfully driven change and disrupted their industries.

Selected References


„His books are a blueprint for intelligent rule-breaking.“

Hamburger Abendblatt


Book Rebel Mind Dr. Peter Kreuz


33 Powerful Inspirations for Success in Business, Leadership, and Life 

Free your Inner Rebel, Escape Conformity, Spark Creativity, and Become Extraordinary.

REBEL MIND is packed with 33 powerful inspirations designed to awaken the rebel within. It’s the antidote to the play-it-safe mentality that stifles progress in business and in our lives.

Also available in German



A Crash Course in Lateral Business Thinking

In today’s surplus society we are faced with endless choices, but, while everything may be better, brighter, and more varied, it is also increasingly the same. Companies have defined so many best practices that they are now more or less identical. To grow, they need to break out of a vicious cycle of competitive benchmarking and imitation.

Business Book
of the Year Award

Financial Times Bestseller

Also available in German, English, Chinese, Korean, Japanese 
and many other languages



Creative Strategies for Developing the Innovative Business

Written in a fully accessible and practical style, Different Thinking offers business and management practitioners the opportunity to re-energize, transform, and significantly increase the value of their organizations. This book clearly demonstrates that the future belongs to those who dare to take risks and are willing to challenge seemingly irrefutable ‘laws’ of their industry, and who seize the opportunity when it presents itself.

International bestseller

Also available in German, English, Chinese, Korean, Japanese 
and many other languages

Rebels at Work

„Rebels at Work are the pioneers of an unfolding future. They are changing the way things are done — providing new approaches, strategies, and outlooks, as well as better ways to compete, lead, and succeed in the twenty-first century.“

Peter Kreuz

at Work

„Rebels at Work are the pioneers of an unfolding future. They are changing the way things are done—providing new approaches, strategies, and outlooks, as well as better ways to compete, lead, and succeed in the twenty-first century.“

Peter Kreuz

Rebels at Work is the community founded by Peter Kreuz and Anja Förster that reaches nearly 100,000 people. 

People who drive new thinking, not with a hammer but with their brains. 

People who are not afraid to question the status quo, provoking learning reactions in their organizations. People who, regardless of their position, break down outdated structures and reshape collaboration and leadership. 

Not because it’s easy.
But because it’s worth doing.

Because every organization needs bold change-makers who are committed to ideas that contradict „business as usual.“ Change agents who inspire others to transform companies from within.

Dr. Peter Kreuz

„A revelation for those seeking to make a difference and have the courage to move forward and try something new.“

Manager Magazin

Dr. Peter Kreuz

„A revelation for those seeking to make a difference and having the courage to move forward and try something new.“
Manager Magazin

Dr. Peter Kreuz

Dr. Peter Kreuz

The German news magazine Focus writes „Peter Kreuz plays a key role as a management thought leader in Germany“ who encourages executives and teams to break free from conventional thinking, take off blinders and leave the beaten path.

„With lots of mental images and a cheeky tone, Peter Kreuz makes the case for thinking differently and bringing boldness, joy and passion back into everyday business life“ – writes Manager Magazin, Germany.

Dr. Peter Kreuz is a passionate thought leader on the changing world of work and a trusted sparring partner for executives and CEOs of leading companies. He is co-founder of the Rebels at Work initiative and one of Europe’s most sought after keynote speakers.

"I firmly believe that business can be colorful, exciting and energetic - if we choose to make it so. I believe that everyone has the choice to be a leading player in their workplace - rather than a bench warmer."

His books, which he co-authored with Anja Förster, are – according to Hamburger Abendblatt – „a blueprint for intelligently breaking the rules.“

Accolades, such as Business Book of the Year, Career Book of the Year, Financial Times Bestseller, SPIEGEL Bestseller, Manager Magazin Bestseller and Handelsblatt Bestseller, are both a motivation and responsibility for him to continue his inspiring journey. 


Dr. Peter Kreuz comes from a family of entrepreneurs. Self-determined work has always been essential for him. He studied business administration in Germany, earned an MBA in the U.S. and a PhD in social and economic sciences. He lived and worked in the U.S., was a manager at Andersen Consulting and Assistant Professor for International Marketing & Management at the Vienna University of Economics.
All of which may be very appealing, but was not self-determined enough for him. So, it was only a logical step to start his own company in 2003.

What drives me

„Doing something. That’s the crucial point for me. When I decide, order, create and bring ideas together, I feel most at ease. One of my strongest drives is independence. As a management consultant or as a professor at a university, I would have lost my autonomy. That’s why I abandoned that path and the status that came with it. For me, independence means the freedom to live a life that doesn’t have to conform to the expectations of others.“

What I like

„The first cup of coffee in the morning. Looking behind the curtains. Sports – sports – sports, especially crossing the Alps by mountain bike, half-marathons and sailing. Travel off the beaten path. Self-determination. Architecture by Frank Gehry. Big airports with their bustling activity. Rebels. Rolling Stones – and Sympathy For The Devil.“

What I don’t like

„Complacency, establishment, and a fixed mindset. Doubters, bureaucrats and advocates of the status quo. Thoughtless consumption. Excessiveness. Empty chatter. Intellectual and other fast food. TV. Opinion poopers. People making loud noises at the gym. Babbling about cars, watches, wine and cigars. People who spontaneously and without any preparation find fault with practically everything.“

Selected References